Industries
Pendants, sconces, chandeliers, lamps. The right one for the room is hiding.
Lighting catalogues are deep, technical and visually subtle — fitting type, lumen output, finish, dimming compatibility, IP rating, ceiling height. A homeowner gets paralysed. A specifier gives up and emails for a spec sheet. Suggestly turns the discovery work into a guided journey.
The reality
Your products vary across ten technical attributes. Your filters cover three.
A homeowner shopping for a dining pendant doesn't know what 'IP44' means. A lighting designer specifying for a hotel does — and is frustrated by a sidebar that won't let her filter on it. A landscape contractor needs IK ratings that aren't even surfaced. The same product page fails all three buyers in different ways.
What changes with Suggestly
Translate the spec sheet into a conversation.
Suggestly asks each buyer the questions that match their context. Homeowners pick a room, a style and a feel. Designers and architects answer about ceiling height, dimming protocol, IP rating and finish family. Contractors filter by certifications and lead time. The same catalog. Three different journeys. One ranked shortlist per buyer.
What guided selling looks like for a lighting brand
Scenario 1
Homeowner choosing a dining room pendant
She uploads a photo of her dining room, picks a style direction from a visual grid, and answers two questions about ceiling height and bulb preference. Suggestly returns three pendants priced and bundled with the right canopy and bulb.
Scenario 2
Lighting designer specifying for a boutique hotel
He answers about scheme, dimming protocol, IP and IK ratings, and quantity. Suggestly only surfaces fittings that meet the spec and are available in the lead time. The trade desk gets a structured RFQ ready to price.
Scenario 3
Electrician sourcing for a residential refit
She filters by IP rating, dimming compatibility, and stock — skipping the styling questions entirely. The shortlist is order-ready by the time she opens the workspace.
What changes when your lighting catalog has a guide
Specifiers stop emailing for spec sheets
Trade buyers find what fits the project on the website itself, because the journey speaks their language. RFQs land structured and complete, not as open-ended emails.
Higher AOV on coordinated rooms
The AI suggests matching wall lights, table lamps, and dimmer compatibility. Customers complete the room rather than buying a single fitting and leaving.
Trade and retail journeys, side by side
Branch the flow by buyer type. Trade gets technical depth. Retail gets visual styling. One catalog, two journeys, nothing watered down.
Warm leads with the project brief attached
Every guided session becomes a lead with the room, style direction, technical spec, and shortlist. Your sales team skips intake and starts quoting.
How Suggestly delivers this for lighting
The three pillars, in the order that matters most for this industry.
Features that make it real
The capabilities that build, run, and close the journey.
Built for everyone in the deal
See Suggestly from the perspective of each side of the table.
Make your lighting catalog easy to specify and easy to love.
See Suggestly configured for a lighting catalog in a live walkthrough.